Creating Intelligent Markets for SMEs Using the Snap-Drift Algorithm: A Higher Education College Perspective

Terry H. Walcott University of East London, United Kingdom

Dominic Palmer-Brown University of East London, United Kingdom

Sin Wee Lee University of East London, United Kingdom

Abstract
The further and higher educational college (HEC) markets within the United Kingdom are considered to be dwindling. This has made it extremely difficult for private colleges to attract students as well as to provide a medium for alternate education within Britain. We present our research findings having conducted an extensive case study of a private college providing higher educational services within greater London. The research also provides a platform for determining the merits of using artificial neural networks within this sub area of education provision. In order to demonstrate a case for the integration of neural systems in this type of market we explicitly consider the snap-drift algorithm for determining likely benefits for creating intelligent markets in private colleges of higher education.

Full Text Document:	Preview PDF (Paper assess neural marketing for private higher education in the united kingdom) 424Kb
Reference:	Walcott, T.H., Palmer-Brown, D, Lee, S.W (2008). "Creating Intelligent Markets for SMEs Using the Snap-Drift Algorithm: A Higher Education College Perspective," . Sprouts: Working Papers on Information Systems, 8(51). http://sprouts.aisnet.org/8-51
Keywords:	Intelligent Markets, Private Higher Education, Neural Networks
Item Type:	Article - Volume 8 Article 51 (2008)
Language:	English
Email:	Terry H. Walcott (terry@uel.ac.uk)
Related Link(s):	http://is.ijs.si/is/is2008/zborniki.asp?lang=eng

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