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The Business Potential Of Mobile Entertainment In China Market

Peng Luo
Royal Institute of Technology, Sweden


Abstract
This paper provides an exemplificative analysis of the effects of Mobile Entertainment in China. The analysis is also based on some successful business cases. Leading telecommunications operators and value-added service service/content providers in China are profiting from new business model & industry cooperation. A major finding is that Mobile Entertainment will drive a rising market, meanwhile it is possible that Mobile Entertainment based on 3G solutions will be a new trend. Consequently, there is a giant business potential in China Mobile Entertainment market.

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Reference:Luo, P. (2006). "The Business Potential Of Mobile Entertainment In China Market," Proceedings > Proceedings of Helsinki Mobility Roundtable . Sprouts: Working Papers on Information Systems, 6(32). http://sprouts.aisnet.org/6-32
Keywords:Mobile Entertainment; China Market
Item Type:Article - Volume 6 Article 32 (2006)
Language:English
Email: Peng Luo (pengl@kth.se)

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