SPROUTS HOME | FIRST TIME VISITORS | ABOUT | BOARD | GUIDE for AUTHORS | FAQ |CONTACT US
sprouts Login | Create Account AIS
Working Papers on Information Systems ISSN 1535-6078
Browse by: Year | Tag | Author | Organization | Proceedings
Advanced search

The Diffusion of Networked Gaming in the United States and Korea

Elizabeth Fife
University of Southern California, USA
Mark Hillebrandt
University of Southern California, USA
Francis Pereira
University of Southern California, USA
Chung Kim
Sungkyunkwan University, Korea


Abstract
This paper seeks to explain the different rates of adoption for networked gaming and mobile gaming technology in the United States and Korea. We use the Global Acceptance of Technology model to analyze the diffusion of online gaming technology according to cultural and socio-demographic factors mediated by the influence of technology-related factors. Using data collected from a survey of U.S. and Korean gamers, we find that the high rate of adoption of online gaming services in Korea compared to usage in the United States can be partially explained by social and cultural differences between the two countries. From this data we also analyze the willingness of consumers in each market to pay for online gaming services and find marked differences between U.S. and Korean consumers. We additionally consider the implications and potential barriers to the adoption of advanced online gaming features such as mobile online gaming in the United States.

Full Text Document:
[img]
Preview
PDF 456Kb
Reference:Fife, E. , Hillebrandt, M., Pereira, F., Kim, C. (2006). "The Diffusion of Networked Gaming in the United States and Korea," Proceedings > Proceedings of Helsinki Mobility Roundtable . Sprouts: Working Papers on Information Systems, 6(24). http://sprouts.aisnet.org/6-24
Keywords:Online Gaming; Mobile Gaming; Advanced Mobile Features; Diffusion of Mobile Technology; Korean Mobile Market
Item Type:Article - Volume 6 Article 24 (2006)
Language:English
Email:
Related Link(s):http://project.hkkk.fi/helsinkimobility/index.htm

Repository Staff Only: item control page

Show Tags

Tag this item: