Bundling of Information Goods - Past, Present and Future

Esko Penttinen Helsinki School of Economics, Finland

Abstract
Bundling of information goods (such as software and digitized music or TV) is omnipresent in today’s business-to-consumer environment. However, a surprisingly small number of articles address this issue within the information systems science (ISS) literature. By conducting a thorough literature review on the subject, this article shows that a lion’s share of the most important work on information technology product bundling is published outside the ISS arena. On the basis of the literature review, eight future research directions are presented.

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Reference:	Penttinen, E. (2004). "Bundling of Information Goods - Past, Present and Future," Helsinki School of Economics, Finland . Sprouts: Working Papers on Information Systems, 4(24). http://sprouts.aisnet.org/4-24
Keywords:	Bundling, Information Goods, Literature Review, Future Research Directions
Item Type:	Article - Volume 4 Article 24 (2004)
Language:	English
Email:	Esko Penttinen (esko.penttinen@hse.fi)

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