Digital Content Reuse in Dynamic Settings: An Organizing Typology for Digital Content Users

Benjamin T. Mitchell University of Minnesota, USA

Ronald K. Mitchell Texas Tech University, USA

Abstract
The term "reuse" is a puzzling term when used in the context of stored digital content. In temporal terms, digital content "reuse" is both static and dynamic. In its static form digital content reuse means subsequent use by an initial user. In its dynamic form, digital content reuse means initial use by a subsequent user. It is within the dynamic context of stored digital content reuse that we develop a theoretical framework to answer the following question: Given the dynamism of digital content in organizational transacting systems, and based upon variability in user perceptions, how can digital content be sorted theoretically as to its reuse potential? Based on stored digital content (data, information, knowledge) and digital content attributes (symbols, meaning, application), we theoretically explore the potential for value-creating reuse of digital content through modification of digital content attributes.

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Reference:	Mitchell, B. T., Mitchell, R. K. (2012). "Digital Content Reuse in Dynamic Settings: An Organizing Typology for Digital Content Users," Proceedings > Proceedings of JAIS Theory Development Workshop . Sprouts: Working Papers on Information Systems, 12(18). http://sprouts.aisnet.org/12-18
Keywords:	Digital content, digital content attributes, digital content reuse, knowledge management, knowledge management theory, reuse
Item Type:	Article - Volume 12 Article 18 (2012)
Language:	English
Email:	Benjamin T. Mitchell (mitch516@umn.edu) Ronald K. Mitchell (ronald.mitchell@ttu.edu)

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