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Energy Informatics and Business Model Generation

Richard T. Watson
University of Georgia, USA
Tyler Williamson
University of Georgia, USA
Marie-Claude Boudreau
University of Georgia, USA
Siyuan Li
University of Georgia, USA
Zhenxiang Zeng
Hebei University of Technology, China

Sustainability needs to be tightly woven into the thinking of every senior executive if we are to develop a sustainable society. Furthermore, those companies seek to gain from meeting the needs of such a society need to forefront sustainability in all of their planning and product development. With this in mind, we have taken the business model generation canvas and developed a layer to stimulate Energy Informatics thinking. Business model generation is a technique to capture the essential features of an organization's business. It addresses such issues as value proposition, sources of costs and revenues, partnerships, and customers in a concise and graphical manner. Osterwalder and Pigneur's book has quickly become an international best seller because the technique is powerful and collectively engaging. We have taken the business model generation canvas and created a group collaborative version on Cacoo, which is web-based software for creating diagrams collaboratively. One of the features of Cacoo is the ability to create layers, so we have augmented our initial two-layer model of a blank canvas and key questions, with a layer containing questions to provoke Energy Informatics thinking and a layer containing examples of the application of Energy Informatics. Our goal is to use the workshop to discuss the content of each of these layers. Specifically, we would like participants to address the following questions: Do we have good questions for each segment of the canvas? Should there be several canvases for different audiences? What are some good Energy Informatics examples to stimulate thinking? The resulting canvas will be made publicly available to advance the development of Green IS.

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Reference:Watson, R. T., Williamson, T., Boudreau, M.C., Li, S., Zhenxiang, Z. (2011). "Energy Informatics and Business Model Generation," Proceedings > Proceedings of SIGGreen Workshop . Sprouts: Working Papers on Information Systems, 11(6). http://sprouts.aisnet.org/11-6
Keywords:Energy Informatics, Business Model Generation, Framework, Sustainability
Item Type:Article - Volume 11 Article 6 (2011)
Email: Richard T. Watson (rwatson@terry.uga.edu)

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