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Metamodels for Representing Service Business Models

Andreas Zolnowski
SS International Business School of Service Management, Germany
Martin Semmann
University of Hamburg - IT-Management and -Consulting, Germany
Tilo Böhmann
University of Hamburg - IT-Management and -Consulting, Germany


Abstract
Service is a key business for a growing amount of companies. Especially in highly competitive markets, companies can secure their revenue generation and turnover through services. The ongoing change in present companies is associated with the change of existing and emergence of new business models. Especially the co-creation, as a key characteristic of services, and its impact on the business logic should be represented in the business model in a comprehensive way. This paper contributes to this field of research by assessing proposed business model extensions for services to evaluate the state of the art in representing service business models. For this reason the state of the art was considered and examined by defining comparison criteria and analyzing different approaches.

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Reference:Zolnowski, A., Semman, M., Böhmann, T. (2011). "Metamodels for Representing Service Business Models," Proceedings > Proceedings of SIGSVC Workshop . Sprouts: Working Papers on Information Systems, 11(163). http://sprouts.aisnet.org/11-163
Keywords:business model, service, co-creationservice dominant-logic, canvas.
Item Type:Article - Volume 11 Article 163 (2011)
Language:English
Email: Andreas Zolnowski (zolnowski@iss-hamburg.de)
Martin Semmann (semmann@informatik.uni-hamburg.de)
Tilo Böhmann (boehmann@informatik.uni-hamburg.de)

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