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Working Papers on Information Systems ISSN 1535-6078
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Consumer Acceptance and Use of Information Technology: Adding consumption theory to UTAUT2

Xiuyan Shao
University of Oulu, Finland
Mikko Siponen
The University of Oulu, Finland


Abstract
This paper studies IT acceptance in a consumer context. It firstly takes economics factors into consideration, and proposes a theoretical model by incorporating consumption theory into UTAUT2 (which studies consumer acceptance by extending UTAUT). The consumption theory, which is prominent in Economics but not yet applied in IS, provides explanation for consumers' acceptance of technology. Consumption theory suggests income (absolute income, relative income, and permanent income) to be critical to consumers’ intention. Our plan is to show that economic perspectives should be considered in analyzing consumers' acceptance and use of information technology, and empirically that the extended UTAUT2 with Consumption theory provides better explanatory value than UTAUT2 without the Consumption Theory, and generate theoretical and managerial implications for future research.

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Reference:Shao, X., Siponen, M. (2011). "Consumer Acceptance and Use of Information Technology: Adding consumption theory to UTAUT2," Proceedings > Proceedings of SIGSVC Workshop . Sprouts: Working Papers on Information Systems, 11(157). http://sprouts.aisnet.org/11-157
Keywords:UTAUT2, Technology use, Consumer context, Consumption theory.
Item Type:Article - Volume 11 Article 157 (2011)
Language:English
Email: Xiuyan Shao (xiuyan.shao@oulu.fi)
Mikko Siponen (msiponen@tols16.oulu.fi)

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