Measuring the Impact of Organizational Social Web Site Usage on Work Performance: A Multilevel Model

Philip Raeth Institute of Research on Information Systems (IRIS), EBS Business School, Germany

Maurice Kuegler Institute of Research on Information Systems (IRIS), EBS Business School, Germany

Stefan Smolnik Institute of Research on EBS Business School, Germany

Abstract
This paper describes the development of a multilevel model for investigating the impact of organizational social web site (SWS) usage on individual and team performance. Despite the SWS focus on collective phenomena - such as crowd sourcing and collective intelligence - previous research on SWS usage in general does not investigate it as a multilevel phenomenon. Our paper addresses this gap by drawing on existing guidelines for multilevel theorizing. We thus propose that SWS usage impacts individual and team performance through its improved collaboration capabilities. Organizational learning and social capital theories serve as the theoretical foundation. Ultimately, we present a multilevel model as the foundation for future empirical research on SWS usage's impact on individual and team performance. Our research's contribution lies in the theoretical derivation of a multilevel model.

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Reference:	Raeth, P., Kuegler, M., Smolnik, S. (2011). "Measuring the Impact of Organizational Social Web Site Usage on Work Performance: A Multilevel Model," Proceedings > Proceedings of JAIS Theory Development Workshop . Sprouts: Working Papers on Information Systems, 11(149). http://sprouts.aisnet.org/11-149
Keywords:	Social software, Web 2.0, Multilevel model, Performance, Organizational learning, Exploitation, Technology use
Item Type:	Article - Volume 11 Article 149 (2011)
Language:	English
Email:	Philip Raeth (philip.raeth@ebs.edu) Maurice Kuegler (maurice.kuegler@ebs.edu) Stefan Smolnik (stefan.smolnik@ebs.edu)

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