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Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally

Xuequn Wang
Washington State University, USA
Paul Clay
Washington State University, USA


Abstract
As online communities are becoming more and more relevant to business, it is critical to understand why individuals are motivated to contribute content longitudinally. In this paper, we draw on existing literature on motivation and technology characteristics to conceptualize a model of longitudinal content contribution. We view longitudinal content contribution phenomenon as a recursive process of interaction between contributors, other participants and IT artifact of online communities. We conclude with the implications of our conceptual model for future research.

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Reference:Wang, X., Clay, P. (2010). "Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally," Proceedings > Proceedings of JAIS Theory Development Workshop . Sprouts: Working Papers on Information Systems, 10(77). http://sprouts.aisnet.org/10-77
Keywords:online community, content contribution, self-determination theory, technology adoption
Item Type:Article - Volume 10 Article 77 (2010)
Language:English
Email: Xuequn Wang (xuequnwang@wsu.edu)
Paul Clay (pclay@wsu.edu)

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  • Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally. (deposited 06 Dec 2010 03:56) [Currently Displayed]

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