Using Web 2.0 Applications for Front End of Innovation Activities:A Multi-Theoretic Approach

Monideepa Tarafdar College of Business Administration, USA

Steven R Gordon Babson College, USA

Abstract
In this research-in-process paper, we develop a model for understanding the individual’s adoption and use of Web 2.0 applications for activities at the front-end of innovation, by integrating theories of technology acceptance, task-technology fit, adaptive structuration, and institutional view. Web 2.0 tools often exhibit organic pathways to adoption, which differ from the IT department-led technology adoption more commonly studied. Web 2.0 applications, and tasks at the front end of innovation are similar. The former are highly structurable and given to flexible use. The latter, such as knowledge sharing, collaboration and information search are decentralized and unstructured. It is thus reasonable to assume that Web 2.0 tools should be beneficial for these tasks. Implications for theory and practice are addressed.

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Reference:	Tarafdar, M., Gordon, S.R. (2010). "Using Web 2.0 Applications for Front End of Innovation Activities:A Multi-Theoretic Approach," Proceedings > Proceedings of IFIP 8.2/Organizations and Society in Information Systems (OASIS) . Sprouts: Working Papers on Information Systems, 10(115). http://sprouts.aisnet.org/10-115
Keywords:	Front End of Innovation, Web 2.0 applications, Innovation, Knowledge Management
Item Type:	Article - Volume 10 Article 115 (2010)
Language:	English
Email:	Monideepa Tarafdar (monideepa.tarafdar@utoledo.edu) Steven R Gordon (gordon@babson.edu)

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