Internet-Based Market Places and Buyer-Seller Relationships: Governance Implications

Marco Mossinkoff University of Amsterdam, The Netherlands

Ed Peelen Universiteit Nyenrode, The Netherlands

Abstract
The recent emergence of internet-based electronic market places is changing the structure of traditional marketing channels in a fundamental way. Collaboration may increase because of lower transaction costs related with increased information availability. At the same time these same factors, through the effect they have on mutual dependency and uncertainty in the buyer-seller dyad, are considered to be key drivers of a shift towards a market-type of governance of buyer-seller relationships. Understanding the impact Internet based electronic marketplaces have on buyer-seller relationships is of crucial importance for the success of such market places as well as for buyers and sellers to fully exploit the benefits. In the present paper a theoretical framework is presented to investigate the main effects of internet based marketplaces on the governance of buyer-seller relationships.

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Reference:	Mossinkoff, M., Peelen, E. (2001). "Internet-Based Market Places and Buyer-Seller Relationships: Governance Implications," University of Amsterdam, Netherlands . Sprouts: Working Papers on Information Systems, 1(8). http://sprouts.aisnet.org/1-8
Keywords:	exchanges, inter-firm relationships, dependency, governance structure
Item Type:	Article - Volume 1 Article 8 (2001)
Language:	English
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